We started making guitar cases during the 2020 pandemic and created “Checkered” brand, then developed into a brand that sells musical instruments online & offline as well as at several large store outlets and collaborates with musical instruments distributors.
OUR MISSION
We want to inspire the lives of musicians to be better through designs that are versatile for use when performing, travelling, hanging out at the malls or when practicing in the studio Having designs that are always updated with times is our mission.
OUR PHILOSOPHY
Our designs are inspired by the music we listen to, artists we admire, as well as typical Indonesian culture and flora depicted from the conceptual phase to prototype and final production.
OUR DESIGN DNA
We do not identify with one trait or label. Our designs come from the music community and creative world. We take good designs and ideas and put them into conception stage.
In order to constantly improve, we always try to create something that is beyond our current imagination.
We are a brand that focuses on musical instrument bags that prioritize unique designs for modern musicians. We aspire to develop a brand that can be appreciated globally by offering innovation and creativity.
